Stouenborg at Sonic Days: bringing the crowd closer at Avicii Arena

Stouenborg is a Gold sponsor of Sonic Days 2026, featuring a dedicated sponsor room on the building’s 4th floor. This space will host the majority of sessions within the “Sound in Museums” track.

Stouenborg at Sonic Days: bringing the crowd closer at Avicii Arena

From museums and theatres to Sonic College

Stouenborg is a renowned Danish firm that provides consulting, design, and installation services for technical solutions across the cultural sector—including museums, theaters, and arenas—as well as for the corporate world.

Their extensive expertise has earned them numerous awards for their unique work and consultancy, both within Denmark and across the Nordic region.

Notable landmark projects include the Carl Nielsen Museum, Øster Gasværk Theatre, LIFE Campus, the Karolinska Institute, Falkoner Salen, the H.C. Andersen Museum, and the Maersk Tower at the University of Copenhagen.

Stouenborg was also deeply involved in the very building hosting Sonic Days; among other contributions, they implemented the technical solution for the immersive sound system in the Atrium, which comprises nearly 200 loudspeakers. You can experience this system firsthand—for instance, during the concert by Mike Sheridan at Sonic Days.

Hearing the other side of the arena

One of their recent projects is the Avicii Arena in Stockholm, where Stouenborg was responsible for the entire audio-technical solution, including the implementation of a Meyer Sound Constellation system. In this large sports arena—primarily used for ice hockey—they have successfully created a setup that offers both acoustic enhancement and an immersive audio experience for the audience.

The system picks up audience reactions and distributes them around the arena in real time. A chant from one section can reach spectators elsewhere, helping the crowd experience the atmosphere together.

Its 12-zone layout combines 84 Meyer Sound loudspeakers and 72 DPA shotgun microphones. Meyer Sound Constellation provides acoustic enhancement, while Spacemap Go adds spatial sound capabilities. NADIA processing supports both within the installation.

Avicii Arena — connecting the crowd

Precision before installation

Working high above an arena floor makes preparation essential. Stouenborg used 3D simulation to plan positions and angles, then assembled, tested and labelled components in the workshop before they reached the venue. That preparation helped the team complete the installation in eight days at a height of 32 metres.

The wider project also includes a motorised acoustic ceiling, developed with Efterklang, NCC and Taiyo. It reduces reverberation and helps create acoustic conditions closer to those of a smaller arena. The physical room and the audio system work together to shape the experience.

Avicii Arena — precision at scale

The programme in Stouenborg’s room

All sessions take place in 4.40 – Stouenborg, on the fourth floor of Sonic College, Kolding. Times are CET.

Wednesday 18 November

10:00–11:00
AI Narration in the World of the Egtved Girl- Human writers and artificial voices
Mads Mikael Laier Sørensen

11:30–12:30
Solkreds: A Permanent Sound Installation at Dodekalitten
Wayne Siegel

14:00–15:00
Poetic fieldwork and polyphonic storytelling
Thea Berg and Sara Troense

15:30–16:30
Case Study: The Sound of “De Uværdige” – An Exhibition at the Danish Welfare Museum
Carl Lindegaard

Thursday 19 November

09:30–10:30
Acoustics by Design: Creating Better Museum Experiences
Eddy Bøgh Brixen, Anders Jørgensen and Jonas R Kirkegaard

11:00–12:00
Arena sound of the future: Avicii Arena
Anders Jørgensen

14:00–15:00
Detailed Talk: V&A East Soundscapes
Sam Britton and Will Worsley

15:30–16:30
Sounds of the Far North – Towards New (Sonic) Emotional Topographies
Morten Riis

17:00–18:00
Non-listening – Soundscapes at the periphery of attention
Jonas R Kirkegaard

Join Stouenborg at Sonic Days

At Sonic Days, Anders Jørgensen from Stouenborg will give a presentation on how they ensured this large-scale audio installation functioned optimally through the use of advanced audio-technical solutions.

Arena sound of the future: Avicii Arena
19 November 2026 · 11:00–12:00 CET
4.40 – Stouenborg · Sonic College, Kolding

View the Avicii Arena session · Explore the room programme · Register for Sonic Days